It’s not every day that we're asked to help an industry pioneer like the famous Oscar Mayer Wienermobile. So when one of our agency clients challenged us to figure out a way to add hot dog sampling capabilities to this iconic brand tour we jumped at the chance.
After several preliminary meetings, Tour Source was given only 6 weeks to design and build out 3 sampling trailers capable of complying with all local and state health codes, maintaining product integrity (both cold for transport and storage and hot for serving) and creating retail sales lift. We also developed and managed the sampling supply chain plan and sourced and trained 3 ServSafe certified Tour Managers and all in-market Brand Ambassadors.
Tour Source is extremely proud to play a part in elevating the game of a brand that has been touring the country in Wienermobiles since 1936.